Swarovski New Segments – Star appearance

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Sep 112007
 

Crystal is breaking new ground in the sector of luxury packaging. Companies are constantly seeking new ways to differentiate themselves and sparkly paper, boxes, bags and invites are a brilliant way to stand out from competitors.

The Crystal-it collection teams a technique developed in 2004 with a wide range of CRYSTALLIZED™ – Swarovski Elements to create endless possibilities for innovative and elegant packaging. Crystal-it adheres very well to paper and cardboard, serves as temporary decoration on materials such as plastic, wood, metal, glass and can even be used as temporary interior decoration for walls and wallpaper.

Crystal-it is ideal for the packaging of cosmetics, fragrance and fine liquor products, adds glitz to notebooks, gift boxes, albums and other stationery and is a firm favourite in the greet cards market.

Source: business.swarovski.com/crystallized

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Swarovski Interiors – Bright sparks

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Sep 112007
 

Crystal Living was the name given to the collaboration between Swarovski and the Loughborough School of Art & Design in the UK, a project whose focus was to rethink how we use fabric in our homes.

The seductive power of crystal was reflected via four interior styles: romantic, urban, opulent and eclectic. The resulting designs by the Loughborough students “ from glittering chandeliers to curtains with just a hint of a glint “ demonstrated how crystal can transform living spaces and turn the ordinary into something extraordinary.

Source: business.swarovski.com/crystallized

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